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How to Test Your Pay per Click (PPC) Ad Copy

Way back in 2009, the economy suffered from a very great and drastic fall down which then resulted in a lot of companies’ rough sailing because of the fall down’s effect on the consumers’ way of shopping online. And because of this, companies and retailers were forced to take actionable measures to maximize their bottom line by scrutinizing their initiatives when it comes to marketing as part of their strategy for survival. Also, most of these companies needed to give more focus on main areas such as their PPC or Pay per Click advertising. And if you happen to be having a “make it then forget it” kind of relationship with your Pay per Click (PPC) account, you better change that status now. Majority of these retailers struggle to receive and have positive return of investment or ROI due to their lack of successful plan and also because of having immeasurable goals to follow.

The general and whole paid search performance has a lot of elements affecting it. And a member of these various elements is Ad copy. Trying various types of ads is one of the reasons why a campaign makes it or not.

The What and How in Testing:

A lot of elements can be used when conducting a test in your Ad copy. To be able to create a well contracted Ad copy, key elements like title, display URL, destination URL and description should be present in an ad. The focus of this article will be the Ad copy title. The fact that the title of your ad is the first thing web surfers see and notice makes it very important. So it is good to make sure that you try a lot of variations of your title and also, do not forget to include the keyword in it. As an example, below, scenarios you should try will be given presuming that you are selling home electronics.

Number 1 Title Test: KeyWord Electronics:

To be able to see the exact keyword a visitor has typed in through the search engines, using the KeyWord command is effective. But remember, if the term searched by the user is too long, default texts will then be shown by the search engines (in this case, it is “Home Electronics”). The increase in CTR or Clickthrough rate and maximization of conversion can be made possible to do this because it actually generate or produce very relative titles to the end users.

Number 2 Title Test: Home Electronics:

Just try and add the terms or words that are mostly searched and keywords that are most profitable in your title. Being different to Test1, Test2, this test, possesses the main keyword in the title giving a whole idea of what you can give to the user.

Another Source: http://test2.cc